Nov 11
2
SEO is dominating the world of marketing to the point of where companies that don’t implement its uses are soon left in the dust. However, only adding keywords to your website isn’t enough to rank better. Another feature of SEO is the number of backlinks that lead back to your website. It’s effortless enough in theory: get other websites to post the links. But how to get them to do so is a tricky matter. A plausible way to get them talking about your website and brand is through giving away free stuff, because who doesn’t love getting something for free? Listed below are some proven ways that, although they won’t directly affect SEO or your ranking in Google, they will give some great PR and get people posting those links to your page.
There are dozens, if not hundreds, of ways that you can use to increase your ranking in both the public eye and in Google searches. All fall under four general categories: Free Products, Money, Charitable Acts and Networking. When it comes to your product, a practical method to get those desired links is offer incentives to the websites. Get a blogger to write about your brand by offering your product for free. Put your name on free merchandise (like those infamous pens) and hand them out to potential customers. Hand out free gift bags at conferences and events. Create a free app for your product. Whatever you decide to do, just remember that everybody wants free stuff, and if you’re the guy giving it out, that makes you and your company look great.
Something else that people love and wants more of? Money. While you can’t exactly stand on a street corner and hand dollar bills out to those in passing to get people talking about your brand, there are smart ways to use money. Sales are a big incentive, as the low cost will make the customer happy. Make them smile even more by offering a money back guarantee. If a reviewer writes something positive about your company or product, send them a monetary thank you gift to show your appreciation. That will encourage them to keep blogging nice things about your brand, creating those desired links that will help you rank better in Google.
In order to attract a wider customer base, show off how your company is run by a bunch of nice guys. Giving back to the community and donating to charities are both great publicity for your product. Offer internships and sponsorship to those in the local community, as you’ll potentially find some great new employees, associate your brand with that of another popular brand or charity, and gain positive PR. Donate to hospitals and hold events to raise money for charity in order to generate discussion of your brand online. If you’re the center of the conversation, then websites are more likely to post links to your page, increasing your rankings in searches results.
But the most effective way to spread the word about your charitable deeds is networking. Remember that the public can be a very helpful ally and there numerous ways to get it on your side. Offer fan discounts and how-to videos for using your product. By speaking for free at conferences and teaching classes at workshops, a wider connection is easily achieved. Finally, hold press conferences about all of the great things you’re doing, or even try for a celebrity to sponsor your product. Use whichever tactics work best for your brand, and you’re sure to see your ranking in Google go through the roof with all of the links people are posting for your page.
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